PersonaFi Features

Smarter Money. Personalised Insights. Real Impact.

🔗 Bank Integration via Basiq

PersonaFi securely connects to your bank accounts, credit cards, and loans through our accredited partner Basiq. This allows:

  • Real-time transaction syncing directly from your bank.
  • Merchant data enrichment (logos, categories, locations).
  • Automatic updates without manual imports.

Your financial data stays secure, encrypted, and under your control.


📊 Automated Budget Generation & Tracking

Forget spreadsheets. PersonaFi uses AI to create personalised budgets based on:

  • Your historical spending and income patterns.
  • Your lifestyle and financial goals.
  • National benchmarks to show where you stand vs. similar Aussies.

Budgets update dynamically as your habits change — no manual setup required.


🔮 Forecasted Cash Flow & Net Worth Projections

See beyond the present with predictive analytics:

  • Project your future cash balances based on recurring patterns.
  • Model how investments, debt repayments, and savings affect your net worth.
  • Simulate “what-if” scenarios to make smarter long-term decisions.

PersonaFi helps you stay ahead, not just keep up.


🤖 AI-Powered Insights & Optimisation

Powered by GPT-4o, PersonaFi doesn’t just show numbers — it interprets them. You’ll receive:

  • Contextual advice in plain English, tailored to your behaviour.
  • Insights that match your personality using tone-based AI responses.
  • Nudges that help you save more, spend smarter, and feel in control.

Example: “You spent $450 on Uber Eats this month, 3x more than someone with your income — maybe it’s time to cook more meals at home.”


🎭 Tone Selector for Insights

Money advice should feel personal, not robotic. PersonaFi lets you choose how your assistant talks to you:

  • Friendly Aussie Mate – casual, relatable guidance.
  • Blunt Italian Nonno – tough love that gets results.
  • Wise Investor – calm, strategic, and insightful.
  • British Football Commentator – dramatic play-by-play analysis of your spending, turning every purchase into a thrilling match moment.

This feature keeps engagement high and financial conversations enjoyable. Sample some of our insights, characters and tones on our Insights page!


🧠 Hybrid Categorisation Model (AI + SQL)

PersonaFi combines AI intelligence with rule-based precision to accurately categorise every transaction:

  • AI learns patterns in your spending behaviour.
  • SQL rules ensure consistent and accurate classifications.
  • Continuous improvement via user feedback.

This hybrid approach eliminates messy categories and manual tagging.


💰 Financial Product Comparison

PersonaFi goes beyond budgeting by helping you save on financial products:

  • Identifies overpriced services like insurance or home loans.
  • Suggests cheaper, better-rated alternatives.
  • Seamlessly connects you to switching opportunities.

We don’t just track spending — we actively help you reduce it.


🚀 Why PersonaFi?

Unlike traditional apps like PocketSmith or MoneyBrilliant, PersonaFi is:

  • Truly Hands-Free – minimal setup, maximum automation.
  • Personable & Dynamic – advice adapts to your personality.
  • Benchmark-Aware – see how you compare to peers.
  • Forward-Looking – forecasts not just spending, but wealth growth.
  • AI at Its Core – GPT-4o generates insights that feel human.

PersonaFi is not just another budgeting app. It’s your personalised money coach.